Your 2020 Marketing Strategy Alphabet - Part II (N to Z)

News – thinking about what you have done that is new or interesting will give you plenty of ideas about what to share on your website, social media channels, and in your blog. Don’t forget to send a news release to your local printed newspapers and magazines too. 

 

Organic traffic – this is when someone comes to your website because they have found it’s address through their own internet search. This is different to visits that are a result of pay per click (PPC) advertising. 

 

Persona – this is a general description of a type of customer (or other people who are important to your business). This will help you to think about what they are looking for, the best way to reach them, and how you can meet their needs. 

 

It’s also for… 

 

Print – there’s a lot of emphasis on digital channels, but printed media should be included in your marketing strategy too. 

 

Quality – make sure that the quality of all your marketing activity supports your business brand and reputation. You can’t afford to cut corners. 

 

Responsive – more than half of online searches are now done using mobile devices. This means that your website must look good and work well on smartphones and tablets as well as laptops and desktop PCs. That’s what being ‘responsive’ means. 

 

Social Media – many of us use social media to keep in touch with people or up to date with information about things that interest us. It can also be a useful way to share information about your business and to encourage people to visit your website. In most cases, though, it’s best to keep your business and personal accounts separate. 

 

It’s also for… 

 

SEO – search engine optimisation (SEO) means giving search engines all the help you can to find your website when people enter terms related to your business. This will help to improve your position on search engine result pages (SERPs) and increase traffic to your site. 

 

Testing – don’t be afraid to try new things, but don’t do too many at once or it will be difficult know what has worked. Include things like offer codes so that you have hard evidence of your results. 

 

Up-sell – take a look at what your customers buy together so that you can offer the same options to others and increase your sales. 

 

Video – more and more people are looking for video content these days, so it should be included in your marketing strategy. 

 

Website – your customers will expect to find a website for your business. If you don’t have one and your competitor does, you will miss online sales opportunities. There are free template sites like Wix, cost-effective franchises like it’seeze, and agencies that can help to get you online quickly. 

 

XML – this is a map of your website that helps search engines to find your content in response to people’s online queries. 

 

You Tube – this is very popular, and it is easier than you might think to set up and use your own You Tube channel. 

 

Zero cost – there are things you can do to improve your business sales that don’t cost you anything, like up-selling and cross-selling to existing customers or adding offer messages to your invoices and quotations. 

 

Adding printed advertising to our marketing strategy will help you to reach new audiences and to engage with them in different ways. 

 

Please get in touch if you would like to discuss how advertising in Pulse magazine could contribute to your business success.