AI for small business marketing
Posted on 13th November 2023
Creating and improving websites. Many website-builder platforms like Wix use AI to generate websites by following your instructions. Most of your customers are likely to find out about you via your website. That’s why seven out of 10 businesses already have one and almost a third of business transactions are online. If you don’t yet have a website for your small business, this could be a good place to start.
AI can also help optimise your website for the best possible user experiences (UX). It can test usability and quality and provide data about pages your customers are visiting. You can find out more about how long they spend on each page and how they arrived there. AI-powered personalised searches are particularly good for online stores.
Helping customers find you. Google says almost half of customers are interested in AI-powered online searches to provide fast and spam-free search results.
Email marketing. If you’re looking for a good tool to promote your business email marketing should be on your list. A third of your customers are likely to find them useful. AI helps to target your email campaigns accurately, taking away a lot of the guesswork. To improve your results, you can automatically collect information about open rates, the best subject lines and audience segments. AI can even send personalised replies and organise your responses.
Branding. Strong branding helps to make your business more memorable. However, it’s often time-consuming and costly to create and maintain. AI logo generators and design platforms help create a professional-looking brand. Sites like Canva offer text-to-image generators to create images quickly and easily.
Marketing content. You can check your spelling and grammar with tools like Grammarly. AI can also create long-form content for you although you must make refinements so the AI can learn your preferences. However, while Google says AI-generated content isn’t seen as spam, only useful and helpful content will avoid search ranking penalties.
Digital advertising. Google Ads now offers AI-powered tools to improve your results by targeting your customers more precisely. AI processes large amounts of customer data quickly. It can help you make good decisions suited for each customer type based on real information. AI can also learn from previous advertising campaigns and anticipate customer behaviour.
Search engine optimisation. SEO helps to make your website discoverable online so your customers can find you more easily. Good SEO depends on using the right keywords. AI SEO tools like SEO.ai review your site’s content against top-ranking competitors to assess your keyword effectiveness.
Chatbots. A chatbot on your website can give customers personalised responses to their questions. Customer service AI chatbots improve customer service with helpful and useful around the clock automated assistance.
Videos. Videos are a good way to engage your customers but are often time-consuming to create. AI can convert text into basic videos for your website and social media posts. AI video generation tools are ideal for short ‘how-to’ and ‘explainer’ videos and onboarding instructions. Some even provide voice-overs.
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